“I Have What You Need”

This Wired News story details “slash” fiction tales of Bill Gates/Steve Jobs secret love affair. I don’t even know where to begin, but this is funny:

“In real life, Bill Gates screwed Steve Jobs and everyone else in the computer industry.

But in Slash fiction, it’s Steve Jobs who gets to screw Bill Gates — literally.”

This puts Apple’s “Think Different” campaign in an entirely new light…

Switch!

Wow! Apple’s unveiled a new ad campaign aimed at getting PC users to switch to Macintosh. One of the ads features Mark Frauenfelder, who is one of the BoingBoing guys. I think it’s about time they did something like this. The only thing I tell people who ask me about it is that a Mac, though a much more elegant machine, is still a computer. You still have to know a little bit about computers. It’s not like using your toaster, and it never will be. So, Macs are not for “dummies.” Which brings up my favourite customer “confession.” They’ll walk into my store and say, “Well, I’m computer illiterate…” I mean, would you walk into a bookstore and say, “What books do you have for people who can’t read?”

Macintosh Rising

Tangentially related to my last post: Meg’s buying a Mac! I’m seeing more and more Windows users buying Macs for the first time, or returning to the platform since OS X came out. It’s heartening. Let’s see, in the last few months, that’s Meg (and Jason), Mike, Andre, Mike, and Jish joining other Mac regulars from my sidebar, like Brad, Michael, Dan, Jeffrey, Derek, Dean, Josh, Rik, Jay, and Todd. Have I left you out?