Dumb Mobs, 2003

I’ve been shuffling some old papers around recently and came upon the following. It was written in March 2003 as preliminary research for a panel I wanted to moderate at SXSW 2004. I got interesting responses from Bruce Sterling and Clay Shirky, which I might include if there’s interest.

Dumb Mobs, or Keep Your Epinions to Yourself

It was only a matter of time. As more and more of us got online and started to join communities, we began to share our opinions. We became a marketer’s dream, allowing them to gather our most detailed demographic data every time we made a purchase or joined a Yahoo! group. Companies like Amazon began to let us write “reviews” of our purchases and recommend things to others. With a user base of several million individuals, these databases have begun to act as our critical voice whenever we consider an online (or offline) purchase. But how good is the information we receive this way? Will this sort of “mob ranking” replace the advice of trusted sources, and if not, how will these trusted sources establish themselves online? Will it become more difficult to find good information in the flood of online ratings? What kind of forces are at work here? These are the questions I propose to explore.

I was prompted to ask some of these questions during a panel on book publishing during this year’s South by Southwest Interactive conference. The moderator had been talking about how the marketing and promotion of books had moved online, mostly due to the web’s reach and the reduced costs involved. I began to think of the way that the critic’s role had also moved online, though not in the way I’d hoped. Sure, people still brought up the New York Times online and some of them even read book reviews there, but more and more sites were adding their own ratings engine and just letting everybody have at it. Something about this made me uncomfortable and I wanted to find out why.

I have participated in this kind of critical activity myself. At the Internet Movie Database (www.imdb.com), users can rate a film out of 10 and write their own reviews which are then added to the site. A bit of a film geek, I’ve endeavoured to rate every film I see, whether it’s a masterpiece, a flop, or just an entertaining bit of fluff. Upon reflection, I think that might be the only way these sites will work. Just as a professional critic must write reviews that fall across a wide spectrum of opinion, each voter on IMDb or Amazon or Epinions must establish the boundaries of their taste. In the case of product reviews, where taste is not an issue, the critic still must establish their standards. Without informing anyone of what we don’t like, sharing what we do like will be meaningless.

However, my experience with these sites shows a different situation. Some users vote only for things they do like. These people would have an average rating that is quite high. Others only point out things they hate, and so their average ratings are quite low. As individual voices, we might be wise to ignore them, but as part of an anonymous mob, they are invisible. We don’t even know how many of them there are. The larger question is how do we know we can trust the ratings presented by a site that doesn’t limit its membership in any way? Sure, it’s democratic, but when it comes to informed opinions, the mob surely doesn’t rule.

Since the machinery behind these databases is hidden to us, I wanted to ask a few experts how they work. Is one better than another? What kind of research is being carried on into making them more useful? Will it really ever be true for me that I will weigh the opinion of the New York Times’ book critic against the mob of user ratings at Amazon and find them equal?

Let’s take Epinions as an example. When I ask it to list dramatic movies in order of rating, I get a very long list of 5-star choices. But I’m almost certain that the people who gave Schindler’s List the top rating were not the same group that elevated Anne of Green Gables to the same lofty place. I can’t be sure, but I’m trusting my gut on this one. I would hazard a guess that most people who take the time to rate their purchases online are a self-selecting group whose opinions tend toward one end of the spectrum or the other.

The interesting thing is how much more influential these algorithms have become, and how opaque they remain. Google’s search algorithm is the big one, but recent stories about the “black box” that is Yelp are also relevant. I wonder if a discussion of these issues might still be interesting, or has the issue already been settled?

Where Do I Go Now?

Where Do I Go Now?

Yesterday’s post was a necessary look back, but I want to focus now on what’s next. As I mentioned before, I’ve taken myself away on “career retreats” on two previous occasions. In 2003 and again in 2009, I spent a couple of days in Kingston, Ontario, chosen, frankly, for its blandness and lack of distractions (sorry Kingston!). On both occasions, I returned energized and with job descriptions in hand for jobs that did not (yet) exist. On both occasions, I went on to work at those jobs after reaching out to the relevant communitites (wine and film, respectively). And I still have great relationships and potential or ongoing work with both of these communities. So clearly my strategy has been effective. The issue was that in one case (wine), the industry was too small and my prospects limited, and in the other (independent film distribution), the economy made it impossible for me to work full-time for decent wages.

Given that I would like to continue to work with the people I met in those two jobs, I’ve been exploring the idea of launching my own content consultancy. I’ve certainly worked in many different business sectors and have seen the same issues in all of them. A lack of clear communication and a need for guidance when it comes to online tools, for starters. The shape of this new business will need some experimentation and some advice from trusted friends, but it’s a potentially exciting new direction.

And just to reinforce that my basic skill set has been in place all along, here are what I listed as my “transferable skills” back in 2003. Each was based on a job I had performed at some point in my working life:

I’m a person who can:

  • write clearly
  • edit
  • research
  • sell
  • teach
  • explain difficult concepts simply
  • find cool stuff
  • learn quickly
  • lead people
  • understand technology
  • read a lot
  • train others
  • communicate well verbally
  • make connections between things
  • find mistakes and defects

I took the photo for this post myself. It’s a road sign we saw in rural Iceland on our trip there in 2008. I invite usability experts to weigh in on just how helpful this sign could be to anyone traveling by car.

How Did I Get Here?

Crossroad, by Daniele Sartori

As I write this post, I’m sitting in a San Francisco café in the midst of my third “career retreat” in the past eight years. For someone who thinks about the world of work so much, I don’t seem to be very good at figuring it out for myself.

I left my position at St. Michael’s Hospital just over a month ago, six months into a ten-month contract. Without getting into too much detail, I was unable to work effectively within such a large organization, with all of its existing power structures and areas of dysfunction. Plenty of people do, but I’ve just realized (again) that I’m not cut out for working in bigger companies.

I’ve been working for money for more than 30 years now. I took my first job in the summer of 1980, selling magazine subscriptions door-to-door. Since that time, the longest I’ve ever held a job has been four years, and that’s been on two occasions. From 1994-1998, I was a welfare caseworker for the City of Toronto. And from 2003-2007, I was the web guy for Lifford Wine Agency. I enjoyed both jobs, but left for similar reasons. I was worried about stagnating. I’ve come to realize that when it comes to work, I have a fear of commitment.

It hasn’t helped that for the past decade, I’ve been working in web-related positions. The online landscape shifts so often as to make just about anyone insecure. I’ve always been happiest as a generalist, but each job I’ve taken in the past few years has pushed me to specialize more and more. I’ve learned a lot about what I don’t like to do in the process. What’s been harder to nail down is what I do like to do.

And so I’m here, spending a week away from my regular routine, reading, thinking and writing about what I want to do with that part of my life devoted to earning money. I’ve tried to be unsentimental about work. My generation may have been the first raised to expect more from our careers, not just money but fulfillment. I’ve always thought that was a tall order. And yet.

We spend half of our waking hours working. We often see our workmates more than the members of our own families. We should be looking for an environment in which we can use all of our abilities and develop good working relationships. We should be able to balance our work and home responsibilities with as little stress as possible. Let’s face it. I’m still an idealist.

Everywhere I have worked, I have diagnosed areas of dysfunction and lamented relationships that just didn’t work out. I’ve often thought that I would make a good manager, but without the power to actually make organizational changes, I know I’d grow bitter and frustrated.

I’ve often joked that entrepreneurs are people who just can’t work with anyone else, and now I feel like I understand that mentality.

Over the past eight years, on my career retreats, I’ve compiled lists of my skills. I’ve read about flow. I’ve tried to combine my passions with my abilities. I’ve created non-existent positions and then sold companies the idea of hiring me to fill them. So why am I still back in this position, unemployed and looking for my next gig?

I’m 46 years old. I like to think that I know myself pretty well. I like to think that the income matters less than the opportunity. That I’m ready to take on new challenges, again. But I worry that others will see me as a job-hopper, as someone who’s never stayed in one place long enough to achieve mastery or to assume responsibilities. As someone who is afraid of commitment.

I often compare the world of work to the world of relationships. And I worry that I’m that guy waiting for “the one” to sweep me off my feet. And I’m perpetually disappointed. And worse, it’s not possible to take a break from working the way one might decide to take a break from dating. We need to work all the time, and when we’re working it’s hard to find energy to find better work. So many people muddle on in jobs they hate. Except me. I get out.

And as each position I leave is found wanting, I worry that I’m running out of options. Who wants to hire someone so unsure of what he wants out of his work?

So this week is about me remembering my experiences, recalibrating my expectations, rethinking my ambitions and researching my options. God help me.

Thanks to Daniele Sartori for making his photo available under a Creative Commons licence.

SXSW 2011: Compilation Champs

Last year, I finally figured out how to use Garage Band to put together a sort of digital mix and I think it worked out pretty well. I think my CD-burning days are behind me, but I’m still excited to be revealing my 11th annual South by Southwest mix. You don’t need to be attending SXSW to download and enjoy this edition of Compilation Champs. But if you are, make sure you say hello if you see me. In any case, please let me know what you think about the songs. I love putting this together each year and writing a little bit about music, which I don’t do often enough.

You can stream the whole thing by hitting the play button, but it works best as a download, so go ahead and click that link (or the image). By the way, the lovely image is of my dear late friend Brad Graham, whom I met at my very first SXSW in 2001. That’s him trying on a jacket at Austin secondhand shop Uncommon Objects that very year. The amused-looking Dinah Sanders is in the background. We lost Brad in January of 2010 but it just wouldn’t be SXSW without him.


SXSW 2011 Compilation Champs


Duration: 55:11
Download .m4a file (81.4 MB)

  1. Lisztomania – Phoenix (2009, from the album Wolfgang Amadeus Phoenix): How 2009, the hipsters are sneering. But who am I kidding, the hipsters don’t come here. Sure, I may be late to the party with French veterans Phoenix, but how much more I’m enjoying them after waiting out the hype. This whole album just feels like a refreshing breeze and a taste of summer. Sort of like Austin in March, non?
  2. Pure – Lightning Seeds (1989, from the album Cloud Cuckoo Land): Believe it or not, I rediscovered this song in Carlos Assayas’ masterful 5.5 hour film Carlos (review). I really loved the way he used music, from the jagged postpunk of Wire and Another Sunny Day to the, well, pure pop of this song. “Just lying smiling in the dark” – ah yes, I remember.
  3. The Last Time – Gnarls Barkley (2006, from the album St. Elsewhere): Here’s a great overlooked track sung by the great Cee-Lo Green from his collaboration with DJ Danger Mouse. I really like the combination of his silky voice and the jittery keyboard riff.
  4. Pages – Starlight Mints (2003, from the album Built on Squares): I think Starlight Mints should be more well-known. They have a really unique sound and some lyrical tricks, like on this off-kilter love song.
  5. I Want the World to Stop – Belle and Sebastian (2010, from the album Write About Love): From perhaps the finest pop songwriters of the past 15 years. I saw the band this year and was knocked out by their showmanship and musicianship, but most of all by the sheer number of incredible songs they’ve written. Plus, Stuart Murdoch is one of the coolest gents ever.
  6. Love Without Lies – Comet Gain (2008, from the album Broken Record Prayers): I discovered this band literally the day before putting this compilation together. I was watching a UK indie film called 1234 (review) about, yes, being in an indie band, and found veterans Comet Gain, together since 1993, for the first time.
  7. Whirring – The Joy Formidable (2010, from the EP A Balloon Called Moaning): Welsh three-piece fronted by a kick-ass blonde guitarist named Ritzi. What is not to love? Plus, they are playing SXSW, although I won’t be around for music this year. Make sure to catch them live.
  8. Off Your Face – My Bloody Valentine (1989, from the EP Glider): Upside Down is a documentary about Creation Records that is playing SXSW this year. My Bloody Valentine are one of my favourite bands from that label and era. I used to think that Bilinda Butcher was singing “James” in this song, and since my crush on her remains undimmed for the past twenty plus years, I refuse to change my opinion.
  9. Hummer – Foals (2008, from the album Antidotes): Late to the party with these guys, too, but really love the dancefloor-friendly precision of the guitars. I found out about them through my support on IndieGogo for Anyone Can Play Guitar, a documentary about bands from Oxford. Go and help Jon finish his film!
  10. Royal Gregory – Holy Fuck (2007, from the album LP): I saw this Toronto band at SXSW in 2010 and loved their live knob-twiddling performance. Catch them live this year if you can.
  11. Steady Shock – Girl Talk (2010, from the album All Day): I’m not a huge Girl Talk fan but some of the samples in this particular track were inspired. Not a day goes by recently when the line “all the girls standing in a line for the bathroom” doesn’t run through my head about a hundred times.
  12. Zebra – Beach House (2010, from the album Teen Dream): Beach House really don’t sound like any other band I’ve ever heard and I’ve enjoyed listening to their moody music this year.
  13. Down in the Park – Gary Numan and Tubeway Army (1979, from the album Replicas): When I was 14, I wore out the grooves on this record. This predates Blade Runner but shares the same vision of a grimy and slightly seedy future.
  14. Dream Job – The Dears (2008, from the album Missiles): Montreal natives The Dears just released a new album that was critically savaged by hipster favourite Pitchfork. This is from their previous record, which wasn’t reviewed all that strongly either. It just goes to show you that some bands march to their own, er, drummer. I’m glad to say that The Dears’ music is the sort that grows on you, and I hope you’ll come to love this underappreciated band as much as I do. Also, I have a Dears story.

I have no way of determining how many people download the compilation this year, so if you’ve read this far, would you mind just dropping a comment to say Hi after clicking the download link? Of course, it would be great if you came back to tell me what you thought of the music, too.

Looking Back and Looking Forward: 2010 Edition

The Roman God Janus, namesake of the month of January
The Roman God Janus, namesake of the month of January
(image courtesy of Wiki Commons)

It might be a cliché to take the beginning of a new year as a chance to take stock or to make resolutions, but I’ve always admired people who do it honestly. This past year, this blog marked a decade of existence, but it’s been growing quieter and quieter, and I’d like that to change. When I began my other blog, Toronto Screen Shots in 2007, I fully intended to keep blogging here for more personal stuff, but the rise of Twitter and Facebook seems to have taken over the realm of the personal, at least for the quotidian stuff. And although I’ve been meaning to use this space for lengthier more contemplative writing, I’ve frankly become a bit spooked, mostly due to my work experiences with “social media.” It’s hard to be honest about your life when you can’t talk about the thing you spend most of it doing, which is going to work. As someone who thinks about the world of work constantly, and who seems to change jobs just as constantly, I’ve tried to put a few of my thoughts about that here, but have had to be less than candid at times. I hope that might change a little bit. And as for the personal, I’m hoping to use this blog as a bit more of a place to examine myself and my life. For those few of you who might still read this blog on a semi-regular basis, thank you and I hope you’ll stay with me on this hopefully-not-too-narcissistic journey.

Family

As I look back on 2010 and forward to 2011, the phrase that comes to mind is “contentment in the midst of uncertainty.” I will turn 46 in February and am now closer to 50 than I am to 40. It really is true that time seems to speed up the older you get. It’s very strange to see all the grey in my hair and the lines forming on my face when inside I still feel like the geeky teenager I used to be. And yet even as lots of things change around me, I am pretty happy most of the time. The obvious reason for that is Brooke. We’ve been together for 13 years now, married for 8 and although marriage isn’t easy, and we don’t take anything for granted, we have a pretty stable and low-maintenance relationship. She’s remarkably tolerant of my faults and still laughs at my jokes. She’s easy to be around, and even as I age, she seems as young and beautiful as ever. I don’t want to make it sound like we have a perfect marriage. Both of us have made significant sacrifices to be together, and my life is not at all what I imagined it would be when I was younger.

I miss having children, and letting go of the idea of being a father was very hard for me. It’s only been in the last year or two that we have pretty much released the tension that used to exist between us on this subject. But Brooke was honest with me from the start. Her ambivalence about parenthood never wavered and time finally made the hard decision that we never quite could verbalize. I think I would have been much more comfortable if either of us had siblings. As it stands, we live in an eerily child-free world. A dog is certainly in our future, though.

Each of us has only one surviving parent. Brooke’s dad died in 2007, and my mother way back in 1987. This past year has been exasperating at times as each of us struggled with our emotionally needy parents and realizing we’d become parents to our own parents. My dad is just 68 but as a heavy smoker has started to lose his health. He’s developed a troubling wheeze that probably means emphysema but he’s too stubborn (or afraid) to go to his doctor. Brooke’s mum is in good health but is 75. So, sometime in the next 5-10 years, it’s likely that we’ll lose one or both of them.

Career

My career has always been a source of uncertainty, and for that I must take full responsibility. I’ve just never found that perfect fit, and although I’ve enjoyed the wide range of environments and industries I’ve worked in, it might be nice to finally settle down. My current job is a contract that will run until September 2011, and I have no idea whether I’ll be moving on again or if it will be renewed. Since 2007, I’ve had five different jobs. While that might be fine in one’s 20s, I get a bit nervous now going for interviews.

2010 was certainly a learning experience on the career front. Working on the front lines of film distribution was wonderful, but I realized how hard it is financially for a small independent company to survive in the face of competition from larger corporations. And going to work for one of those larger companies turned out to be very unappealing. My choices were to remain in a job where I worked 3 days a week with no benefits or to look for something more lucrative but potentially less interesting. I’ve now added health care and the film industry to the list of sectors in which I’ve worked (internet services, financial services, computer retail, web design, wine!) in the past decade. And I’m discovering that my core skills are essentially about communicating online. I hope that will continue to lead me in interesting directions in the year and years ahead.

Friends

Moving from the thing that takes up most of my time to the thing that actually means the most to me, 2010 was both good and bad in terms of friendships. The year began with my dear friend Brad Graham suddenly passing away at the age of 41. My tenth annual pilgrimage to SXSW was particularly poignant since that was where I had met Brad in 2001, and it felt like a bit of the personal web died with him. Keeping this blog going is an attempt to fight that creeping feeling that nobody can be themselves anymore online. Nobody was more himself online than Brad, and I plan to honour him by trying to be more of myself here as well.

It wasn’t all doom and gloom. SXSW was still a highlight, where I got to reconnect with old friends and connect with new ones. And locally, I made new friendships and deepened older ones within my circles of friends, both small (I’m lookin’ at you, SuperNerds®) and larger (film bloggers represent!). I’ve always been relationship-focused and if I happen to be more vocal about my friendships this year, I hope you won’t mind. In my own low-key way, I try to bring people together and nothing pleases me more than being a kind of matchmaker and then seeing sparks (creative, romantic, whatever) fly between people I’ve introduced.

Conclusion

Well in typical rambling personal blog fashion, I didn’t really know what I’d end up writing and now here I am trying to sum up. Here are some things I want to do in 2011, in no particular order.

  • Be more demonstrative toward my friends, both old and new. They should know how much I love them.
  • Write more, and more honestly, here. Self-examination without narcissism, if that’s possible.
  • Continue to try to figure out what I want to do when I grow up.
  • Admit mistakes, but more importantly, learn from them.
  • Don’t be afraid to ask for more from life. And then to pursue it without fear.

And before I end up sounding like a motivational speaker, I’ll stop. If you’ve made it this far, thanks. And I wish you a very good 2011!